Advertising device



Feb. 19, 1929. 1,702,701

A. NAIMARK ADVERTISING DEVICE Filed ma 21, 1928 I l T LKI/Y6 Pofia 8FIG-2- 2 I Q 6 4 I7 5 avwcntoz AARON NAIMARK 3513M a t tome PatentedFeb. 19, 1929.

UNITED STATES AARON NAI'MARK, OF FREEPORT, NEW YORK.

ADVERTISING DEVICE.

Application filed May 21,

The invention relates in general to advertising devices, and moreparticularly, to a combination display package and placard.

It is not always possible for a merchant to display all of hismerchandise on counters or in show windows where they can be easilyseen. One class of merchandise which cannot be shown and advertised inthis way is that which spoils easily, such as butter, which must be keptin a refrigerator. It is desirable, therefore, that advertising devicesmade up in the form of a box of the particular merchandise be used intheir stead.

According to the invention a particularly useful, inexpensive andattractive advertising device is provided, comprising a unitary cut outmade up of a body having parts simulating the walls of a box with anadvertising placard attached thereto.

The invention also consists in certain new and original features ofconstruction and combinations of parts hereinafter set forth andclaimed.

Although the novel features which are believed to be'characteristic ofthis invention will be particularly pointed out in the claims appendedhereto, the invention itself, as to its objects and advantages, the modeof its operation and the manner of its organization may be betterunderstood by referring to the following description'taken in connectionwith the accompanying drawings form ing a part thereof, in which Fig. 1is a perspective of the advertising device;

Fig. 2 represents a blank from which the device is made, the heavy linesrepresenting cuts and the dotted lines creases; and

Fig. 3 is a section on the line 3-3 of Fig. 1.

In the following description and in the claims parts will be identifiedby specific names for convenience, but they are intended to be asgeneric in their application to similar parts as the art will permit.

Like reference characters denote like parts in the several figures ofthe drawings.

In the drawings accompanying and forming part of this specification, apractical commercial embodiment of the invention is shown, but as suchillustration is primarily for purposes of disclosure, it will beunderstood that the structure may be modified in various respectswithout departure from the broad spirit and scope of the invention ashereinafter defined and claimed.

Referring now to the drawings, the device 1928. Serial N... 279,257.-

comprises a unitary cut out made from relatively stiff paper board orsome analogous material cut in the, blank shown in Fig. 2. The device ismade up of a front wall 1 having side walls 2 and 3 secured thereto. Thefront wall 1 is provided with a flap 4 adapted to be folded back againstthe front wall. This flap has attached thereto a plate or placard 5having side ears 6 and 7 adapted to frictionally engage the side walls 2and 3.

The side walls 2 and 3 are provided with flaps 8 and 9 adapted to beplaced under the top 10 attached to the front wall 1. The top 10 isprovided with a. flap 11 folding under the flaps 8 and 9, this flap 11frictionally engaging the side walls 2 and 3 to hold the body inassembled relation.

The portions of the front and side walls above the placard are printedor otherwise marked to simulate the package of goods the device is toadvertise. The placard ma be used as an advertising placard and may iaveon it advertising material which is not on the box, such as talkingpoints or other matter calling the product to the attention of thepublic.

Thus a unitary advertising device has been provided including a partsimulating a box of merchandise and a placard advertising themerchandise. The device is relatively inexpensive to make, easy to setup, presents an attractive and striking appearance and is very useful indisplaying and calling attention to products which cannot beconspicuously placed due to their nature or for other reasons. 1

While certain novel features of the invention have been shown anddescribed and are pointed out in the annexed claims, it will beunderstood that various omissions, substitutions and changes in theforms and details of the device illustrated and in its operation may bemade by those skilled in the art without departing from the spirit ofthe invention.

What is claimed is:

1. An advertising device comprising a body having a front wall and sideWalls and a top wall attached thereto, said front wall havin a flapfolded back against the lower part 0 said front wall, said flap having aplacard plate attached. thereto, said plate having side earsfrictionally engaging said side walls, said plate inclining to thesupport on which said body rests.

2. An advertising device comprising a body having a front Wall and sideWalls atbent inwardly, said front wall having a top, tached thereto,said front Wall having a flap said top having a flap bent under saidside 10 folded back against the lower part of said Wall flaps andengaged between said side front Wall, said flap having a placard plateWalls.

5 attached thereto, said plate having side ears In testimony whereof Ihave hereunto set frictionally engaging said side Walls, said my handplate inclining to the support on Which said body rests, said side Wallshaving top flaps AARON NAIMARK.

